HISTORY &
INSPIRATION
We are a team of accomplished professionals
united by a shared commitment to Ukraine’s
freedom, civil society, and resilience.
Our journey together began in October 2024 with a Parliamentary initiative focused on women’s empowerment,
where we discovered the remarkable potential of our collective skills. Inspired by this experience, we continue to combine our strengths to drive practical solutions, amplify Ukrainian voicesin the UK, and beyond, and contribute to
the nation’s path toward victory and sustainable prosperity.
Our diverse backgrounds span public affairs, strategic consultancy, research, diversity and cultural training,
and countering disinformation—equipping us with the insight and expertise needed to address complex challenges.Driven by a passion for empowering marginalized voices and standing up to authoritarianism, we believe in the transformative power of collaboration. Since the escalation of the Russian invasion, we have actively supported Ukraine through creative campaigns, high-impact advocacy, media initiatives, and engagement at the highest levels of public discourse.
As we move forward, we are dedicated to strengthening Ukraine’s agency by grounding our work in real data,
local expertise, and a deep understanding of the country’s unique context. Our mission is to help Ukrainians take ownership of their future, amplify their voices, and ensure their stories shape Ukraine’s next chapter.
TEAM &
LEADERSHIP
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Thomas Brayford
Thomas Brayford is a political affairs leader with a strong record in policy development, public affairs strategy, and stakeholder engagement across the UK and internationally. He has shaped reforms in health, education, disability rights, and foreign affairs through evidence-based proposals and government relations.
He has delivered results for government bodies, international organisations, and parliamentary groups, producing high-impact events, briefings, and reports. As Policy and Public Affairs Manager at a health research charity,
he led political strategy, cross-party engagement, and campaigns that
secured commitments on funding and treatment.
His international experience includes leading political relations for a British-Ukrainian charity and over three years in Ukraine with the British Council, advancing cultural diplomacy and education. A former Senior Parliamentary Researcher, he combines deep knowledge of parliamentary procedure with an academic background in international relations to advance inclusive, evidence-based policymaking.
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Steven Lacey
Steven Lacey is a distinguished strategist and commercial anthropologist, widely regarded as one of Europe’s leading authorities in qualitative research. This year, he earned the prestigious title of Qualitative Research Pioneer of the Year in the UK which is seen as the research Oscars, reflecting his significant impact in the field.
Steven began his career in strategy, spearheading major campaigns for reputable organisations such as the NHS and the Home Office. Since 2016,
he has concentrated on Global Cultural Insights, working with influential brands like Libresse, Mars, and TikTok to create iconic advertising campaigns.
His research has also boldly tackled pressing issues such as misinformation, conspiracy theories, and the manosphere. As a person who is both physically disabled and neurodiverse, he leads important global research on disability issues. Additionally, Steven has a profound connection to Ukraine and passionately advocates for Ukrainian causes, actively participating in various initiatives, rallies, and campaigns.
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Dr Olha Mukha
Dr Olha Mukha is a cultural strategist and international communications leader known for her work in cultural diplomacy, human rights, and crisis communication. Co-Founder and Programme Director of the Ukrainian Association of Cultural Studies and Head of the Educational and International Department at the Memorial Museum “Territory of Terror,” she develops projects that connect global communities and foster dialogue.
A former university professor and UNESCO Lviv Creative City Chairwoman, she has led major cross-border initiatives, curated exhibitions such as UNSEEN FORCE and Wounded Culture, and co-authored the award-winning book Lviv – City of Inspiration. She has advised cultural organisations worldwide on policy, branding, and creative strategy, and served as Honorary Ambassador of Lviv (2020–2022).
Now based in London, she sits on international juries and cultural councils, represents Ukrainian culture globally, and continues to shape cultural policy and networks — amplifying cultural voices from Lviv to Manila.
Dr Olha Mukha
Dr Olha Mukha is a cultural strategist and international communications leader known for her work in cultural diplomacy, human rights, and crisis communication. Co-Founder and Programme Director of the Ukrainian Association of Cultural Studies and Head of the Educational and International Department at the Memorial Museum “Territory of Terror,” she develops projects that connect global communities and foster dialogue.
A former university professor and UNESCO Lviv Creative City Chairwoman, she has led major cross-border initiatives, curated exhibitions such as UNSEEN FORCE and Wounded Culture, and co-authored the award-winning book Lviv – City of Inspiration. She has advised cultural organisations worldwide on policy, branding, and creative strategy, and served as Honorary Ambassador of Lviv (2020–2022).
Now based in London, she sits on international juries and cultural councils, represents Ukrainian culture globally, and continues to shape cultural policy and networks — amplifying cultural voices from Lviv to Manila.
Steven Lacey
Steven Lacey is a distinguished strategist and commercial anthropologist, widely regarded as one of Europe’s leading authorities in qualitative research. This year, he earned the prestigious title of Qualitative Research Pioneer of the Year in the UK which is seen as the research Oscars, reflecting his significant impact in the field.
Steven began his career in strategy, spearheading major campaigns for reputable organisations such as the NHS and the Home Office. Since 2016, he has concentrated on Global Cultural Insights, working with influential brands like Libresse, Mars, and TikTok to create iconic advertising campaigns.
His research has also boldly tackled pressing issues such as misinformation, conspiracy theories, and the manosphere. As a person who is both physically disabled and neurodiverse, he leads important global research on disability issues. Additionally, Steven has a profound connection to Ukraine and passionately advocates for Ukrainian causes, actively participating in various initiatives, rallies, and campaigns.